Wells Fargo Corporate Spot

Animation Producer


Animation, Corporate

 Wells Fargo made an exhaustive search of which world-renowned animation studio could bring their iconic stagecoach logo to life, and landed at Rhythm & Hues (based in large part over previous horse animations that we were able to demonstrate from our feature film work). They also wanted to maintain a sense of the painterly nature of the original canvas containing their logo. I had the privilege of producing the work for them while I was at R&H’s commercial division. We worked directly with the marketing department at Wells Fargo, and not only created the corporate piece you see here, but a couple of alternates as well as the end tag animations for their television commercials. I also wrote a basic piano piece that we placed under the animation, and once they heard it, the two became inseparable.

Check out the “making of” video for Animating the Wells Fargo Stagecoach.

These videos are provided for informational purposes only.
They are not meant to be copied, shared, or downloaded.